Better Website ROI



Enlarge Image Websites are a cheap and economical way of advertising a product or a company. ROI, or returns-on-investments for a website depend on many factors. Big corporates and their websites do not have to worry on any material ROI, because their websites have an inbuilt ROI. The mere presence of a company on the Internet Highway assures them of accessibility, communication and therefore, business. However, other smaller companies and individuals must consider their websites as a business investment and therefore think of ways of getting a site ROI from their websites.

While there are many do's that are logical for getting a better website ROI, there are a few don'ts which are seldom followed by website owners and webmasters - one of them being good graphics layout. A good graphic layout is essential for a website to work and therefore get a better ROI. The first impression is a last impression, and therefore the working or programming of a website will not matter as much as the look and feel of the website. If the website is eye-pleasing and user-friendly, browsers will spend more time on the website, and therefore, the assured market of browsers will increase.

Along with this, the webmasters should consider which market their website is targeting, and should create a layout which would interest and please that market. For example, a website about music and musical instruments can have a music-centric layout, whereas a website about comics and comics character can have the entire layout created in comic strip format, and so on and so forth. The background colors and the font colors of the website also matter a lot in the layout of the website. Simply put, the entire layout of the website, from the colors to the font, should give an immediate and brief information about the genre of the website, or more importantly which product the website caters to.

Other than that, proper care should be taken about the flexibility and accessibility of the website, webmasters should keep in mind that all links are working. Dead links do not bode well for a website, and it creates an impression that the website is not updated regularly and may have old data or information in it. A Frequently Asked Questions (FAQ) page is of utmost necessity in any website, as is a Contact Us page. The Contact Us page should contain any and every offline and online contact information needed to conduct business.

Websites can be compared to their traditional cousins, television programs in more ways than one. Both television programs and most websites earn money only through the advertisements inserted via breaks. However, like in television entertainment, too many or tasteless advertisements mar the entertainment and information value of the website.

One of the most efficient and common ways of creating ad-revenue for the websites are pay-per-click programs. These programs advertise on websites and pay a certain amount on per click and not per sale of product. Therefore, payments from pay-per-click programs are confirmed and more revenue as compared to per sale of product.

Another good way of getting a better website ROI is creating traffic for the website. Genuine traffic for the website can be created with the help of Search Engine Optimization, better known as SEO. Most of the information on the internet is searched, and therefore the various search engine websites are a rip-roaring business. Having a SEO centric content on the website ensures that the website makes at least the top ten or top five of the search pages. A good SEO can even make the website appear on the top of all searches relating to the website.

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