Alternative Apparel
Greg Alterman was a creative designer based in Los Angeles. His business venture consisted of selling T-shirts in his car. However, his T-shirts were far from the casual stuff in your closet. They were designed for style, crafted for comfort and tailored for a perfect fit. His passion for making finest T-shirts eventually led him to come up with his own fashion label, Alternative Apparel in 1996. From, thereon, it began its journey to become one of the most sought after brands in the United States.
Product Line
Alternative Apparel is particularly known for women's short sleeve tees, sleeveless tees, tanks, long sleeve tees, fleeces, and bottoms. Their vintage soft tweed jackets are also equally famous. The hoodie is perfect for making a cool fashion statement. In men's clothing, it specializes in short sleeve tees, sleeveless tees, tanks, long sleeve tees and fleeces. Their sweatshirt for men is a staple when it comes to casual clothing. It also has a special apparel line dedicated to baby clothes. They have a very cute collection of toddler's short sleeve and long sleeves tees. Besides women's clothing, Alternative Apparel also has a special line of accessories like scarves, classic headwear, military caps, baseball caps, headbands, beanies, and bags.
It is also known for its eco-friendly or organic apparels. The organic clothing line from Alternative Apparel is introduced under names Eco-Vertigrain, Eco-Heather, Burnout, Heather Burnout, Pima Cotton and Organic Cotton collections. It has also launched an interactive lifestyle campaign by the name of "Think Earth" which encourages people to make difference to their environment by opting for organic clothes.
Reviews
The fashion designers of Alternative Apparel believe that one can look glamorous even in a T-shirt. However, their T-shirts are designed in a far different way from the normal T-shirts. The inspiration for these tees is derived from random everyday ideas. These ideas are then transformed onto the drawing board, where they take a clear shape in form of a T-shirt sketch. These T-shirts are then tailored in such a way that the wearer experiences full comfort.
Alternative Apparel encourages their patrons to wear shirts and T-shirts in any way possible. They believe a right T-shirt can truly depict the wearer's identity. Thus, their T-shirts are an epitome of style, elegance and self expression. To exhibit the variety in their collection, they rope in eminent artists, designers, thinkers or even students to endorse their product. Many celebrities like pop stars Joe and Nick Jonas, Justin Timberlake, Jessica Biel, John Mayer, Brad Pitt, Ashton Kutcher flaunt the creations by Alternative Apparel. This label also regularly appears on the pages of leading fashion magazines and websites such as Nylon, Cosmopolitan, Marie Claire, 944, Stella, US Weekly, Seventeen and Cosmogirl.
Alternative Apparel Vs American Apparel
American Apparel is a label based in Ohio, whereas Alternative Apparel in based in Los Angeles. Often, these two labels are mistaken for each other. American Apparel claims that all of their products are manufactured in the US by strictly following US norms regarding labor and environmental codes. Alternative Apparel, apparently outsources their manufacturing to countries like China which do not adhere to the US norms of labor and environmental codes. Moreover, this country is known for its autocratic labor laws and violation of human rights. This has created quite a number of ethical issues for Alternative Apparel.
For common buyers, Alternative Apparel offers a chic, stylish and comfortable clothing. You can find their products online, where you can also get promo code to avail shopping at discount rates. Moreover, it's also available in many clothing stores.This label has earned rave reviews from their patrons.
